Movement screens predict almost nothing and cost plenty
The watch is not measuring what the coach thinks it is
Set pieces are the last honest edge left in football
Injury prediction fails because injuries are not one thing
Video review is where good analysis goes to die
How often you sprint matters more than how you sprint
Possession percentage should have been retired long ago
Substitutions are the most conservative decision in team sport
Simulated league tables are entertainment dressed as forecasting
Academy selection still rewards being born in September
Fatigue is a decision-making problem before it is a muscle one
Every club has a dashboard and almost nobody has a decision
Tactical identity is mostly a recruitment budget in disguise
Prediction models are graded on the wrong thing entirely
Player feedback is data and clubs keep throwing it away
Load monitoring only tells you what already happened
